about

Some quick facts about the guy who may already be designing your new logo.

Patricius Watola is the creative designer behind the studio – with passion and more than 20 years of industry experience: As a freelancer, employee, entrepreneur, friend and partner at various companies and brands.

Pawatola Design Inc. is an owner-managed studio for branding & visual identities. The studio works directly with clients all over the world and as a partner & freelancer for ad agencies, studios, marketing corporations, public relations companies, and inhouse marketing departments.

the history

Long story short.

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Born & raised in Upper Silesia / Poland. As I was 8 years old my family emigrated 1987 to West-Germany – i had to go with. After german school, education, military service, many jobs and hard study of life, business and design – i become a graphic designer.

I am married (lucky), proud dad and owner of my own branding & identity studio in
Cape Coral in Southwest Florida. I speak ever straight and honest in english, german, polish and upper-silesian slang. That's the whole story. No more, no less.

THe Name

The story behind the name Pawatola.

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I never thought that the original nickname used for my email-address and social media channels could also be a unique name for my own studio's brand identity. However, my international clients had problems pronouncing my first name ‘Patricius', and one of my  clients, business partners, and friends suggested that i use this one-of memorable name also for my business to assure brand consistency and recognition.

Pawatola is derived from merging my first name with my last name. And now here we are, embarking on a new journey as a one-stop freelance branding studio. A big 'Thank You' to San Diego, California for the Pawatola baptize.

THE culture

Corporate culture.

Service & Clients

  • Treat every customer as if they were your only one.
  • Be ever honest, straight & ask questions.
  • Get the maximum out of every budget.
  • Mutual trust is everything.
  • Every client gets the same attention.

Quality & Design

  • "Good enough" never is.
  • Pay attention to detail.
  • Keep it simple and straightforward.
  • Never stop learning.
  • Quality is not an act, it is a habit.

Work & Ethics

  • Be on time & go the extra mile.
  • Love what your do.
  • Learn from failures.
  • Think out of the box & think different
  • Give credit where due.